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A SWOT analysis—an acronym for strengths, weaknesses, opportunities, and threats—is a tool that can help you to make sense of your situation. When you're feeling overwhelmed by pressure, it's easy to feel out of control. But the truth is that you have more control than you think. If you start with a SWOT analysis and break down your goals into smaller steps, action plans become transparent and manageable.

Strengths, Weaknesses, Opportunities and Strengths (SWOT).

Strengths, Weaknesses, Opportunities and Strengths (SWOT) is a tool for better understanding yourself and your situation. It's a way to better understand your situation's strengths, weaknesses, opportunities and threats.

Strengths are internal factors that help you achieve goals or overcome obstacles. Weaknesses are internal factors that hinder you from achieving goals or overcoming obstacles. Opportunities are external factors that can be used to further your success. Threats are external factors that may prevent you from furthering your success.

What am I really good at? Think of weaknesses as development areas rather than negative things.

When considering your strengths, consider weaknesses as development areas rather than negative ones. Instead of focusing that you can't run a marathon or are terrible at math, think about improving those skills to become strengths.

For example, I'm really good at writing and communicating in English, but my grammar needs improvement. What can I do to strengthen my weak spots?

How can you use your strengths to help you achieve your goals?

When setting goals, it's helpful to consider your strengths and how they can be used toward those goals. In this section, we'll look at two different ways of approaching that:

  • One is by identifying your strengths and thinking about how they make a difference in the things you do—and then determining if there are any gaps between what you're naturally good at and where your goals lie.

  • Another approach is to identify your weaknesses and consider how they could be overcome or minimized by using one or more of your strengths.

SWOT analysis is a tool for understanding yourself and your situation better.

It can help you to see things from a different perspective and identify opportunities, threats and weaknesses or strengths that you may not have been aware of before.

It's a good idea to do this at least annually if you're running your own business, as it'll allow you to review how well (or poorly) things are going for your company by looking at both internal factors (your strengths) and external factors (the environment).


SWOT is an essential tool, but it does have limitations. It can be challenging to define your strengths and weaknesses, for example, or to differentiate between them. Also, you may not always be able to apply SWOT directly in practice. But even if you’re not using it every day in your work or studies, it is still a valuable way to think about yourself and your goals.

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