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What’s Your Selling Point (USP?)


You will have heard this term used frequently, especially in the business world. USP is not complicated business language. USP is your CORE strength which helps you distinguish yourself from others. Sometimes, you might have an idea as to what you are good at, but you find it difficult to state it during the job hunting process or when speaking to employers.



As you know, the job hunting process is becoming very competitive so it’s always great to understand what makes you stand out from the rest? What skills or experiences do you have which make you different from other people? If you were competing with other people, what makes you stand out differently from others?



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