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What’s your USP?



Introduction


In this fast-paced world, we constantly strive to stand out in the crowd. When we do our day-to-day activities, we often aim to achieve the best results and try to make our achievements unique by doing something new or innovative. The same is true for sales professionals trying to sell a product or service — they need to differentiate themselves from their competitors. This is where your USP comes into play.


USP stands for Unique Selling Point. You may have many strengths and qualities, but there will be some particular qualities that you will be proud of and make you stand out. We all say that we are confident, hard-working, good at teamwork, etc., but to make an impression, you need to make your uniqueness stand out. When you zero in on your USP, it helps you stand out in the crowd and gives you clarity on your goal.


The main question is, how do you find your USP? The good news here is there is no right or wrong answer here. When trying to find your USP, it is essential to use words that reflect who YOU are and what YOU want to be known for. Here’s how we suggest finding this: write down your strengths on a piece of paper; pick up the top three strengths from this list and think about what makes these strengths unique; now try creating a sentence by using the word ‘Unique’ or ‘Unmatched’ which describes your top three strengths e.g., unmatched ability to manage new tasks within deadlines





USP stands for Unique Selling Point.


A Unique Selling Point (USP) is a marketing strategy that allows you to stand out in the crowd. A good USP can help you sell your product or service faster, more effectively and at a higher price than your competitors.


A USP is not just a few words describing what you do; it is a statement that sets you apart from everyone else who does what you do and makes people want to buy from you instead of your competitors.

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A USP can be as simple as "we are cheaper than our competitors" or it might be something more complex like "we offer better quality at a lower price than anyone else".

The most effective USPs include elements of uniqueness (how does my product or service differ from the competition?) and benefit (what does this mean for the customer?). Your USP is your single most crucial point of difference from all other companies in the market. It’s what makes you unique and sets you apart from everyone else.





Strengths and Qualities


You may have many strengths and qualities, but there will be some particular qualities that you will be proud of and make you stand out.

  • You need to be able to articulate your USP.

  • You need to be able to explain your USP.

  • You need to be able to demonstrate your USP.

  • You need to be able to sell your USP.

  • You need to be able to write your USP




In general, we all say that we are confident, hard-working, good at teamwork, etc. But to make an impression, you need to make your uniqueness stand out.


Your USP is a unique selling point, making you stand out from other applicants.

The best USP is something that you can easily communicate in a sentence or two.

You want your USP to be simple and memorable so that when people are asked about you as a candidate, they will remember it.





Stand out in the Crowd


When you zero in on your USP, it helps you stand out in the crowd and gives you clarity on your goal.

For example, if your USP is to provide top-notch customer service, it will help you identify the skills and resources needed for this purpose.


You can also use this USP when seeking a job or starting a business to ensure that your goals are aligned with what the potential employer or client needs.





The main question is, how do you find your USP?

  • You can find your USP from your strengths.

  • You can find your USP from your weaknesses.

  • You can find your USP from your goals.

The good news is there is no right or wrong answer here. When trying to find your USP, it is essential to use words that reflect who you are and what you want to be known for.

For example, a “successful business owner” might work well as a USP if you're an entrepreneur. But if you have another side hustle and love cooking delicious food, “chef-entrepreneur” might be better!





Write down your strengths on a piece of paper. Pick up the top three strengths from this list and think about what makes these strengths unique.

  • Use a piece of paper and write down all your strengths.

  • Pick up the top three strengths from this list and think about what makes these strengths unique.

  • Try to create a sentence by using the word ‘Unique’ or ‘Unmatched’, which describes your top three strengths

Now try to create a sentence using the word ‘Unique’ or ‘Unmatched’, which describes your top three strengths e.g. unmatched ability to manage new tasks within deadlines.



Conclusion


That’s it; you have your USP. You can use it to impress employers during the interview or put it on your resume so that recruiters know what makes YOU unique.


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